Rise of Korean Culture among the Youth of Pakistan
Taqwa Ahmed
2k18/MC/155
Department of Media and Communications,
Faculty of Social Sciences, University of Sindh Jamshoro
Abstract
The study is based on the rise of Korean culture among the youth of Pakistan. It includes the impact of Korean culture, their way of dressing and eating on the young generation on youth of Pakistan. Popularity of korean culture is increasing globally due to its media industry. K-dramas have attracted the attention of people worldwide, representing their culture by showing various fashion styles, norms and traditions. This is known as 'Korean wave' which not only succeed in leave mark on Asian countries but all the over the world. Even Pakistani youth is getting overfond of the Korean Singers which are known as Idols by their fans. The Videosharing apps and Social networking sites played an important role in korean wave. It help people know about this country and its custom which we never had heard before. Honestly I had never heard the name of this country before the popularity of the Korean Boybands. K-pop bands are one of the reason why Korea has become eminent in the word either these K-pop idols get trolled over the internet or they get love from their fans, they have now gained publicity and now everybody knows them. We can see the Pakistani girls get trolled for their interest in the Korean culture and Korean boybands. The main motive of this study is to analyse the reason why People get intrested towards Korean Culture and the reason of rise of korean culture in Pakistan. does it has bad influence in our culture?
Keywords:
Korean culture, K-drama, K-pop, Pakistan's Youth.
I am thankful to Allah Almighty who has given me opportunity to study here in the department of Media and Communications. I’m thankful to my parents who fully supported me. And I’m very grateful to manage to complete this Thesis writing within given time by Sir Rashid Khuhro.
Introduction
Since the start of the twenty first century, Asian country has emerged as a serious businessperson of fashionable culture and business enterprise, aspects that became a big a part of its burgeoning economy. The growing quality of Korean popular culture within the world was a minimum of part driven by the South Korean government supporting its artistic industries through subsidies and funding for start-ups, as a kind of soft power with the goal of changing into a number one international businessperson of culture in line with Japanese and British culture, a distinct segment that the u. S. Has dominated for nearly a century. In 2014, the South Korean government allotted 1 Chronicles of its annual budget to cultural industries and raised a $1 billion fund to nurture fashionable culture. Because the impact of K-pop and Korean drama like “Gangnam Style” and Moon Embracing the Sun accomplished authoritative recognition and international name, Korean society began to be recognized as developed on par with the Western world.
Background of the study:
The success of the Korean wave is, in part, thanks to the event of social networking services and on-line video sharing platforms, that have allowed the Korean show business to achieve a large overseas audience. Korean dramas get pleasure from widespread accessibility via streaming services which regularly provide subtitles in multiple languages. Several K-dramas are custom-made throughout the globe, and a few have had nice impact on alternative countries. K-dramas have attracted attention for his or her fashion, vogue and culture everywhere the globe. The employment of social media in facilitating promotion, distribution, and consumption of varied styles of Korean entertainment—specifically K-Pop—has contributed to the surge in worldwide quality since the mid-2000s.
Problem Statement
The main point is to know what attracts the youth of Asia among the Korean culture either it is their television series or Korean movies or the Korean pop bands.
Literature review
The Korean wave encompasses the world awareness of various aspects of South Korean culture together with film and tv (particularly “K-dramas”), K-pop, manhwa, the Korean language, and Korean cooking. Yank social scientist Joseph Nye defines the Korean wave as “the growing quality of all things Korean, from fashion and film to music and cooking.”
With BTS breaking Guinness World records by touch billions of views on YouTube and multiple record chart to Hybe Corporation, erstwhile referred to as huge Hit diversion feat Ithaca Holdings of Scooter Braun in 2021. Korean Wave is currently turning itself as an influence player in world show biz and international soft power arena. It’s one in all the few booming development from Asia that’s able to burgled yank thought diversion that was until currently principally dominated by domestic, British and European brands. As per Associate in Nursing Iranian-American professional on world government risk and geo-economics Afshin Molavi, the world popular culture once dominated by the West is currently additional globalized.
The soft power of Korean wave is ready to interrupt racial prejudice and fulfil the missing illustration of Asians in western media. Folks from East and geographical are able to see the exceptional success achieved by K-pop idols as their own.
Objectives of the study
The study is about why people are mostly influenced by Korean media rather than other media channels of the globe
What makes the youth support the Korean bands specially BTS
What kind of dramas Youth of Pakistan like to watch
What changes they want in Pakistan’s media to get improved like Korean media.
Methodology
The research will be conducted on the basis of quantitative content analysis. The questionnaire will be in quantitative form to get accurate information about the topic.
Population
The population of the study will be the youth of Pakistan related to different regions.
Sampling
The sampling techniques will be random on internet by survey so each group male or female can answer the questions.
Data analysis
The data of analysis are conducted within six months. Mostly the people are related to youth of Pakistan under the age of 13 to 19. Male and female both are included.
Data analysis instrument
The instrument that I selected for collection of data is a close-ended questionnaire.
References
• https://en.wikipedia.org/wiki/Korean_wave
• Hybridity and the rise of Korean popular culture in Asia-Doobo Shim
• Media, culture & society 28 (1), 25-44, 2006 http://books.google.com
• K-Pop-The international rise of the Korean music industry-JungBong Choi, Roald Maliangkay-Routledge, 2014
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